BetMGM Adds Travel Rewards to World Cup Promotion With Marriott Partnership

BetMGM is adding a travel angle to its World Cup marketing push through a new partnership with Marriott Bonvoy, giving eligible bettors a shot at a New York City soccer event in July while also handing out hotel loyalty points and bonus bets.

The new sweepstakes, announced this week, runs through June 21, 2026, and is tied to BetMGM’s broader effort to sell itself as more than just a sportsbook. This time, the hook is a VIP trip built around Sports Illustrated’s “Beyond the Pitch” party series, capped by a July 18 event in New York City.

BetMGM and Marriott Bonvoy put NYC trip prizes at the center

To enter, eligible users must link their BetMGM and Marriott Bonvoy accounts, then place a wager of at least $10 through the BetMGM Sportsbook app or website. Players can earn up to 25 entries per entry period, with winners selected weekly during the promotion.

The biggest prizes go to 10 grand prize winners, who can each bring a guest. Those packages include VIP access to the Sports Illustrated event, round-trip travel to New York City or travel funds, a three-night stay at Moxy Lower East Side, and dinner at L’Artusi Supper Club.

BetMGM is also awarding 30 additional participants a $100 bonus bet. On top of that, every entrant who records at least one valid entry will receive 2,500 Marriott Bonvoy points, giving the promotion a wider reach beyond just the top-tier winners.

Why this World Cup promo stands out in a packed market

The offer lands as sportsbooks race to claim position ahead of what could be the biggest soccer betting event the US market has ever seen. Deutsche Bank recently projected that US World Cup betting handle could hit $3.3 billion, with a possible range between $2.5 billion and $4.1 billion.

That same projection puts FanDuel at about $1.3 billion in handle, DraftKings at $1.1 billion, and BetMGM at roughly $250 million. While BetMGM remains behind the top two operators, promotions like this show how the company is trying to compete with experience-based rewards instead of relying only on standard bonus bets and odds boosts.

The timing matters, too. The 2026 World Cup will feature 104 matches, up from 64 in 2022, and games will be played in North American time zones, making them easier for US fans to watch and wager on. Deutsche Bank also estimates that around 135 million US adults now have access to legal online sports betting, up from 104 million during the last World Cup cycle.

BetMGM says it wants to reward players with “legendary experiences”

Matt Prevost, BetMGM’s Chief Revenue Officer, framed the Marriott Bonvoy tie-up as part of that bigger entertainment strategy.

“At BetMGM, we’re always looking for ways to reward our players with legendary experiences they simply can’t get anywhere else,” Prevost said. “Partnering with Marriott Bonvoy for this event allows us to bring fans inside the velvet ropes during a once-in-a-generation moment on the global sports stage.”

That message lines up with BetMGM’s recent moves outside the usual sportsbook lane. The company has also been building out its gaming and media profile, including a recent Bragg Gaming slot content agreement and a branded appearance with “The Lion’s Share” on CBS’s “The Price Is Right,” set to debut on September 22.

How players can qualify before the June 21 deadline

The sweepstakes is open only to eligible BetMGM users who complete the account-linking step with Marriott Bonvoy and place the required $10 minimum wager. Entry is handled through the sportsbook platform, either on desktop or mobile.

Because winners are selected weekly, players do not have to wait until the very end of the promotion to have a chance. Still, the 25-entry cap per entry period means this is not an unlimited-entry giveaway, and users should read the official terms closely before participating.

For players already familiar with the broader BetMGM Casino and sportsbook ecosystem, the promo adds a different kind of value. Instead of focusing only on traditional gaming rewards, BetMGM is leaning into travel, hospitality, and event access, which could be a smart play as World Cup betting attention starts to build.

That approach may not close the handle gap with the biggest sportsbooks overnight, but it does give BetMGM a distinct pitch at a time when many operators are offering similar bonus-bet promotions. For soccer fans who also value travel perks, this one is built to get noticed.